Building Exteriors, Building Relationships 228-432-4067 | 601-342-0979

What color house is hardest to sell?

When it comes to selling a home, many factors come into play, including location, price, and market conditions. However, one often overlooked aspect is the color of the house. The exterior color can significantly influence potential buyers’ perceptions and ultimately affect how quickly a property sells. This blog explores which house colors are hardest to sell and why certain hues might deter prospective buyers.

1. Unconventional or Bold Colors

Homes painted in unconventional or overly bold colors tend to be the hardest to sell. Bright pink, neon green, or electric blue, while expressive, can be polarizing and are often seen as too personalized. These vibrant colors might reflect the homeowner’s unique taste but can alienate buyers who prefer more neutral or conventional palettes. Potential buyers often find it hard to visualize themselves living in such a distinctly colored home, fearing the cost and effort of repainting.

2. Dark Colors

While some dark colors like deep blue or gray can exude elegance and sophistication, overly dark exteriors, such as black or very dark brown, can make a home appear uninviting. Dark colors absorb more heat and can make the house hotter in warm climates, leading to higher cooling costs. Additionally, dark exteriors can make a home look smaller and less cheerful, which might turn off potential buyers looking for a bright and welcoming residence.

3. Extremely Bright or Lurid Shades

Extremely bright or lurid shades, such as fluorescent yellows, oranges, or purples, can be a significant deterrent. These colors can appear jarring and can overshadow the home’s architectural features. They also tend to clash with surrounding homes, which can be a concern in neighborhoods with homeowners’ associations or where uniformity is valued. Buyers might not want to stand out in such a dramatic way and could be put off by the thought of having to repaint before moving in.

4. Outdated or Faded Colors

Colors that were once popular but are now considered outdated, such as certain shades of avocado green or mustard yellow, can also hinder a sale. Homes that haven’t been updated in terms of their exterior paint can give the impression of neglect, even if the interior is well-maintained. Additionally, faded or weathered paint can signal to buyers that the home might need more extensive upkeep, leading to potential concerns about overall property condition.

5. Contextually Inappropriate Colors

Colors that clash with the local environment or architectural style can make a home less appealing. For example, a bright, beachy turquoise might look out of place in a suburban neighborhood far from the coast, just as a rustic barn red might not suit a modern, urban setting. Buyers often look for homes that fit seamlessly into their surroundings, and an inappropriately colored house can disrupt this harmony.

Why Color Matters

The color of a house plays a crucial role in curb appeal, which is the first impression potential buyers get when they see a property. A well-chosen exterior color can highlight the home’s best features and create an inviting atmosphere, while a poorly chosen color can have the opposite effect. Buyers often make quick judgments based on first impressions, and a color they find unattractive can lead to a property being overlooked, even if it meets all their other criteria.

Choosing the Right Color

To avoid the pitfalls of hard-to-sell colors, homeowners should consider opting for more universally appealing shades. Neutral colors like white, beige, gray, and light blue tend to have broad appeal. These colors are seen as safe choices because they provide a blank canvas that potential buyers can easily personalize.

Here are a few tips for choosing the right color:

  • Research Trends: Look at popular colors in your region and neighborhood. What works well in one area might not be suitable in another.
  • Consult Professionals: Real estate agents and color consultants can provide valuable insights into which colors are currently in demand.
  • Consider the Architecture: Ensure the color complements the architectural style of your home.
  • Test Samples: Paint swatches on different parts of your house to see how they look at various times of day.


The color of your home’s exterior can significantly impact its saleability. While unconventional, dark, extremely bright, outdated, or contextually inappropriate colors can make a house harder to sell, choosing more neutral and widely appealing shades can enhance your home’s curb appeal and attract a broader range of buyers. When in doubt, sticking to classic, timeless colors can be a smart strategy to ensure your home stands out for all the right reasons.

How to find us: